The Power of Your Mighty Basal Ganglia


It’s a New Year, and the odds are that your self improvement resolutions have already fallen by the wayside.

One resolution I’m sure you want to keep is your determination to waste & pollute less and reuse more. I support that! So I’m sharing with you some recent science about how to turn that determination into behavior change that actually sticks.

Apparently goals and motivation alone do not successfully change behavior. New habits–what you do without deciding each time you do them–do change behavior long term. The trick is to make that new behavior manageable by making it automatic. Any habit worth its salt also has a payoff of pleasure.

So, when you redesign your environment in a way that makes the new habit easy and automatic, plus more pleasurable than your old way, your mighty Basal Ganglia gleefully kick in to support you. This cluster of neurons down near your brain stem serves as your habit booster.

One habit you can easily adopt is re-use, with Wood Doing Good’s bag & bottle dryer and napkin rack. Both are designed to subtly shift your environment. The shift almost inevitably leads everyone in that space to new habits of re-using. People say that because these wares are convenient, fun, and pleasurable to use, their families’ and coworkers’ habits change overnight–literally. To doubly reinforce the new habit, you can do a little happy dance after each use.    🙂

Your Mighty Basal Ganglia will thank you.

Your partner in remedying our throwaway culture,
–Elana Kann, for Wood Doing Good

P.S. When you adopt these healthy new habits, you:

  • help restore our clean water, air, and soil.
  • model for your children a circular use of materials–designing out waste.
  • stop spending your hard-earned money on single-use products that end up in the land fill or worse.
A win-win-win all around!